I collaborated with Oreo and Netflix recently. Here is what I wrote as the copy. What do you think of it?
Strange is defined as
different from
what is usual, ordinary, or expected
Films were always silent –
until they became strange
The stranger was sound
Films were always black and white.
That is what was usual and expected
The stranger was color
Oreo biscuits were always black and white
The stranger thing is RED
Loved the #creativity and #collaboration between Oreo and Netflix!
…
The movie opens with a suspenseful music that mimics the heartbeat. The smart-play on the reveal of the Oreo logo with the stranger things look and feel gives it a sci-fi outlook. Then the suspense is revealed. It is a red Oreo biscuit – not the usual black and white version.
This is the color TV moment for Oreo.
#Oreo and #StrangerThings tie up to make this a #cool #brand
What other brand collaboration would you recommend for launching #redoreo
https://lnkd.in/eEhmeK9w
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This is a paid collaboration between Oreo and me. But I have always loved Oreo biscuits anyway!
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